7-Eleven Honors a “Lucky Numbers” Baby Born at 7:11 on 7/11 — With a $7,111 College Fund

Every July 11, 7-Eleven fans across the country line up for the chain’s beloved Free Slurpee Day, an annual celebration where anyone can grab the iconic frozen drink in any cup they bring. But this year, the convenience store giant took its good vibes a step further—by investing in the life of one very special baby who shares a once-in-a-lifetime connection to the brand.

Meet J’Aime Brown, born in St. Louis on July 11 at exactly 7:11 p.m., weighing seven pounds and 11 ounces. That’s right—7/11, 7:11 p.m., 7 pounds, 11 ounces. It’s the kind of numerical coincidence that feels almost too perfect to be real.

J’Aime’s mother, Rachel Langford, told CNN she noticed the repeating numbers throughout her pregnancy but didn’t think much of it at first. “I thought it was weird at first, and I didn’t know that the numbers meant so much,” Langford said. “A lot of the times during the pregnancy I would look at the clock and it was 7:11.” (CNN)

When local media shared the story, it quickly went viral—earning coverage on national outlets like Good Morning America and USA Today. The story made its way to 7-Eleven’s corporate office, where executives decided they couldn’t ignore such a perfectly aligned birth story.

In honor of baby J’Aime’s remarkable timing, 7-Eleven announced a $7,111 donation to her college fund, ensuring her life begins with a little extra luck and support.

“It’s hard for anybody to even get a trust fund for their children,” Langford said. “To get a blessing like that, it just helps a lot.” (People Magazine)

Beyond the financial gift, the convenience store chain also sent care packages filled with diapers, baby clothes, and—of course—