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As I’m A Celebrity… Get Me Out of Here! 2025 prepares to launch, rapper Aitch has already become one of the most talked-about contestants. The Manchester-born star, best known for hits like Baby and Taste, is stepping into the Australian jungle alongside a diverse line-up that includes Martin Kemp, Kelly Brook, Ruby Wax, and TikTok sensation Angry Ginge.

While fans are excited to see how Aitch fares in the infamous Bushtucker Trials, industry insiders have raised concerns about how reality TV could affect his carefully cultivated music career.

Reality TV: A Double-Edged Sword

Celebrity publicist Joseph Hagan, speaking to Entertainment Daily, warned that reality television can be “a double-edged sword” for artists whose brand relies on mystique and control. “Aitch blends bravado with vulnerability in his music, but reality TV removes all control over narrative,” Hagan explained. “If he shows a softer, more relatable side, some fans may question how it fits with his artist persona.”

This tension is not unique to Aitch. Past examples show how reality TV exposure can either catapult musicians to new heights or dilute their brand. For instance, Stacey Solomon’s career flourished after The X Factor and I’m A Celebrity, while others have struggled to reconcile their on-screen persona with their artistic identity (BBC News).

Potential Upside: Mass Audience Reach

Despite the risks, Hagan also acknowledged the potential upside. With nine UK Top 10 singles and two Top 10 albums already under his belt, Aitch could see streaming numbers soar thanks to the show’s primetime exposure. “Being introduced to a mass audience could bring new listeners into the fold,” Hagan noted.

Industry analysts agree. According to The Guardian, reality TV appearances often provide artists with a “second wave” of mainstream recognition, particularly among demographics who may not typically engage with rap or urban music.

Jack Osbourne: A ‘Secret Threat’

While Aitch’s career trajectory is under scrutiny, fellow contestant Jack Osbourne has been tipped as a “secret threat.” Entering the jungle just months after the death of his father, rock legend Ozzy Osbourne, Jack is expected to resonate strongly with viewers. “He’s lived his entire life in front of cameras and knows how to navigate reality TV better than most,” Hagan said.

Jack’s emotional backstory could make him a fan favourite, echoing past contestants who won public sympathy through resilience and relatability.

Bookies’ Favourites

Betting odds suggest that social media star Angry Ginge is the early favourite, with bookmakers placing him at 11/4. His viral popularity on TikTok has already translated into strong support among younger audiences. Close behind is Martin Kemp, with odds of 5/1, while Jack Osbourne is considered a dark horse contender (ITV News).

Launch and Cultural Impact

The 2025 season launches on Sunday, November 16 on ITV1 and ITVX. Beyond the entertainment value, the show continues to play a significant role in shaping celebrity culture in the UK. As The Independent recently noted, reality TV remains one of the most powerful platforms for redefining public perception of stars, often blurring the line between fame, vulnerability, and authenticity.

For Aitch, the jungle could either cement his reputation as a versatile, relatable figure—or challenge the very foundations of his brand. As Hagan concluded, “How he plays the game could be crucial for his career.”

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Sources:

• BBC News – Reality TV’s impact on celebrity careers
• The Guardian – How reality TV reshapes music industry exposure
• ITV News – I’m A Celebrity 2025 betting odds
• The Independent – Reality TV and celebrity culture

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