In a kingdom where golden sands stretch beyond the horizon and oases have quenched the thirst of travelers for millennia, Saudi Arabia is redefining what tradition can taste like in the 21st century. Amid ancient date palms and storied harvests, the country has introduced something strikingly modern—a soft drink made from dates.

Introducing Milaf Cola, the world’s first soda crafted from premium Saudi dates. This isn’t your usual fizzy drink. There’s no added sugar, no synthetic caffeine buzz—just the authentic, sun-ripened sweetness of a fruit that once fueled Bedouins and desert caravans under the shimmer of starlit skies.

Milaf Cola is more than a beverage. It's a story in a bottle. Born from the innovation engine of Thurath Al-Madina, a project under the Saudi Public Investment Fund (PIF), Milaf made a bold first impression at the Riyadh Date Festival, dazzling attendees not just with flavor but with meaning.

This is heritage turned into innovation—a fusion of past and future, where Vision 2030 meets the soul of the Arabian desert. With every bottle, Saudi Arabia sends a message to the world: we’re not just preserving our roots—we’re reimagining them.

As global consumers turn away from processed sugars and artificial ingredients, Milaf Cola arrives at the perfect moment. It isn’t shouting. It’s whispering with confidence—a quiet challenger to titans like Coca-Cola and Pepsi, offering a genuine alternative: something naturally sweet, culturally rich, and environmentally attuned.

These dates are not just fruit. They are time travelers—seeds of history carrying the flavors of civilizations long gone, now finding their voice in a modern product that still honors their ancient essence.

Milaf Cola isn’t just selling refreshment. It’s selling identity, a new chapter in Saudi innovation, and perhaps even a global shift in how we think about what we drink.

Because in this new era, the future of soda may grow on trees—and the world is finally ready to take a sip.