"I Want 12 John Deeres Today" Says The Black Farmer — The Dealer Laughs But Gets Shocked When Finds

"I Want 12 John Deeres Today" Says The Black Farmer — The Dealer Laughs But Gets Shocked When Finds

Chapter 13

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"Mr. Webb operates a multi-generational family farm that has expanded significantly over the past decade," the moderator said. "His operation has become a model for strategic growth, innovative contract management, and what I'd call quiet excellence in execution. Please welcome our panelists."

Applause filled the space. Marcus walked onto the stage wearing what Ryan now recognized as his standard attire. Clean work clothes, boots that had seen actual fields, the bearing of someone comfortable in his own authority. He shook hands with the other panelists and took his seat.

The discussion began with broad questions about market trends and technology adoption. The corporate representative spoke in jargon and quarterly metrics. The professor offered academic perspectives. When the moderator turned to Marcus, his answers were different. Practical, grounded in real experience rather than theory.

"The technology only works if your people understand it," Marcus said when asked about precision agriculture. "I've seen operations invest millions in equipment they don't fully utilize. We spent 6 months training our crew before we fully implemented our new systems. Slower rollout, but better results."

Someone in the audience asked about access to capital for expansion. Marcus's answer was careful but honest. "Traditional lending has been challenging for operations like mine. Banks see risk where there's actually just unfamiliarity. We financed growth differently. Retained more earnings. Built contracts that generated capital for reinvestment. It's slower than leveraging debt, but it means we own everything outright. Nobody can pull a loan and put us under."

Ryan heard the subtext. Heard the history of denied applications and closed doors that Marcus was describing without explicitly naming.

The moderator shifted topics. "Mr. Webb, your recent magazine profile mentioned a significant equipment purchase that became... somewhat complicated. Can you talk about how farmers should approach major capital investments?"

The room went quiet. Everyone had read the article. Everyone knew what complicated meant.

Marcus took his time answering. "Do your research. Know what you need and why you need it. Have your financing arranged before you walk in the door. And understand that you might face skepticism, especially if you don't fit someone's mental image of what a successful farmer looks like. Don't let that skepticism dictate your decisions."

"How do you handle that skepticism when you encounter it?" the moderator asked.

"Stay calm. State your requirements clearly. Don't argue or justify. If someone can't see your worth, that's their problem to fix, not yours." Marcus paused, then added, "But document everything. Keep records. Patterns only become visible when you can prove them."

The corporate representative jumped in. "Though, it's worth noting that the industry is changing. Many dealerships and suppliers are implementing better training and evaluation processes to ensure all customers receive appropriate service."

"Some are," Marcus agreed neutrally. "After they're forced to."

The audience appreciated the honesty. Several people nodded. Ryan, hidden behind his column, felt his face flush.

After the panel, during the networking break, Ryan watched people approach Marcus. Handshakes, business cards exchanged, conversations that probably led to contracts and partnerships. Marcus handled it all with the same calm competence he'd shown at Kellerman's. No gloating, no victory laps. Just a man discussing business with other professionals who respected what he'd built.

Jerome found Marcus in the crowd, said something that made Marcus smile. David Patterson stood nearby looking like he wanted to approach but wasn't sure he'd be welcome. Marcus noticed him, nodded politely. David nodded back. That was all. The conversation that might have happened didn't need to. Everything that mattered had already been said.

Ryan waited until the crowd thinned, until Marcus was alone for a moment checking his phone. Then, before he could talk himself out of it, Ryan approached.

"Mr. Webb."

Marcus looked up. His expression didn't change, didn't harden or soften, just acknowledged Ryan's presence. "Ryan," Marcus said evenly.

"I wanted to say," Ryan started, then stopped. What did he want to say? 'Sorry' seemed inadequate. 'I was wrong' seemed obvious. Nothing felt sufficient for the moment.

"You don't need to," Marcus said quietly.

"I think I do," Ryan said. "What I did that day, how I treated you... was wrong. I made assumptions I had no right to make. Cost you time and dignity. Cost myself a lot more. I just wanted you to know that I understand that now."

Marcus studied him for a moment. "You understand it because you faced consequences. Would you understand it if nothing had happened to you?"

The question landed heavy. Ryan wanted to say yes, wanted to believe he would have learned and grown without losing his career. But honesty demanded a different answer. "Probably not," Ryan admitted. "I'd probably still be making the same mistakes, just more carefully."

"At least you're honest about it now," Marcus said. There was no warmth in his voice, but no cruelty either. Just observation. "What are you doing these days?"

"Inventory management at Kellerman's. Still employed, but not in sales anymore."

Marcus nodded. "That's probably for the best."

It stung, but Ryan couldn't argue. "Probably is."

They stood in awkward silence for a moment. Around them, the conference continued. Deals being made, relationships being built, the machinery of agriculture grinding forward.

"For what it's worth," Ryan said, "your panel was good. What you said about documentation, about not letting skepticism dictate your decisions. That mattered to people."

"I know," Marcus said simply.

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"I Want 12 John Deeres Today" Says The Black Farmer — The Dealer Laughs But Gets Shocked When Finds

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