NewJeans Channels the ’90s in First Calvin Klein Campaign as Brand Ambassadors: ‘It Was a Natural Fit’
K-pop sensation NewJeans — comprised of members Minji, Hanni, Danielle, Haerin and Hyein — are the newest brand ambassadors for Calvin Klein, and CK announced the news the best way they know how: a buzzy ad campaign.
The ’90s-inspired campaign marks the final chapter for the brand’s Fall 2024 series, which has also starred CK favorite Jeremy Allen White and Alexander Skarsgard. The imagery, shot by Gordon von Steiner, sees the group members posing in the brand’s newest lineup of jeans, tees and outerwear such as the bestselling ’90s Straight Jeans and Denim Trucker Jacket — both currently 36% off.
“We are so excited to be starring in a Calvin Klein campaign,” NewJeans said in a statement. “It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles.”
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